From Citizens of Fashion Blog which first brought this to my attention: Victoria and Albert Museum Collaborates With High Street Store.
Thoughts on the collaboration from Coast’s Design Director: http://www.coast-stores.com/fcp/content/objects_fascination/content?cm_re=2-_-vacollection-_-menu-_-KimFacintion
Such an excellent idea – now for the event to wear one of the gowns!